ec Training mart

Contact me email to eccpa@ectraining.com.hk

Back to Previous Page

 

Challenge of External Environment This webpage is for classmates study of OU Program.

Relevant link

 

Summary note 課程總結

The sociological factor is critical for scenario planning especially for marketing strategy.

The technology factor is difficult to forecast and Freeman gives four ways of technlogoical

revoultion with the conditions of social and political acceptability in additions to pervasive econoic effects.

Sociological 社會文化 ; Political 政治形態 ; Macroeconomic & Microeconomic ; Technology 科技發展


Relevant article

 

Course material

 

Sociological factor

Post Modernization

Modernity;Modernization and

modernism

Technological factor

Virtual commerce

Reach, Affiliation and Richness

Ebusiness Scenario

Case Study - Centralise

Property Agency

Economical

Transaction cost

Conglomerates

Merger and Acquire

Market Governance