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Challenge of External Environment This webpage is for classmates study of OU Program.

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Summary note 課程總結

The sociological factor is critical for scenario planning especially for marketing strategy.

The technology factor is difficult to forecast and Freeman gives four ways of technlogoical

revoultion with the conditions of social and political acceptability in additions to pervasive econoic effects.

Sociological 社會文化 ; Political 政治形態 ; Macroeconomic & Microeconomic ; Technology 科技發展

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Course material


Sociological factor

Post Modernization

Modernity;Modernization and


Technological factor

Virtual commerce

Reach, Affiliation and Richness

Ebusiness Scenario

Case Study - Centralise

Property Agency


Transaction cost


Merger and Acquire

Market Governance