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Challenge of External Environment This webpage is for classmates study of OU Program.
Summary note 課程總結
The sociological factor is critical for scenario planning especially for marketing strategy.
The technology factor is difficult to forecast and Freeman gives four ways of technlogoical
revoultion with the conditions of social and political acceptability in additions to pervasive econoic effects.
Sociological 社會文化 ; Political 政治形態 ; Macroeconomic & Microeconomic ; Technology 科技發展
Reach, Affiliation and Richness
Case Study - Centralise
Merger and Acquire