ectraining mart

Home Page

MBA Workshop

Disclaimer: All course notes are for discussion purpose

MBA Program

In MBA Program, the courses of External Challenge, International Marketing strategy and Asia Pacific Strategic Issue are the core subjects because marketing strategy become international while external environment is a critical factor that we need to consider -" the localization with globalsation factor expecially in Asia Pacific"and" China's access to WTO"

 

 

 

 

國際市場策略

International Marketing Strategy

 

外來環境挑戰

External Challenge

 

亞太區管理策略

Strategy Issue for Mgt in Asia Pacific